I’ve spent the past few months doing something kind of ridiculous.
I went through 1,800 self-storage websites across Australia—one by one—34 cups of coffee and more scrolling than I’d care to admit.

Why?
Because I wanted to understand what makes a great homepage. What works, what doesn’t, and what actually helps customers press Book Now—or hit that Call button.

I did it so I could pass what I learned on to you.

If you’re running a self-storage business and want to turn more of your site visitors into paying customers, these are the essentials your homepage needs. And I’ll show you how Alyta makes it easy to put all of this into action.

So I set out to answer one simple question: What makes a good self-storage homepage?

‍

1. Say What You Do — Quickly

The best websites didn’t waste time. They clearly said who they are, what they offer, and where they’re located.

‍

A headline like: Secure Self Storage in Bendigo
Book online. No lock-in contracts. Move in today.

…tells me everything I need to know. It builds trust from the first second.

With Alyta, your homepage is built to highlight this upfront. No coding, no fuss.

‍

2. Clean Design, Real Photos, No Clutter

A surprising number of websites were filled with outdated images, confusing menus, or five different fonts.

The best ones? Simple, modern layouts. Real photos of the site. Clear text.

‍

3. Clear Calls to Action

Visitors need to know what to do next. The top-performing sites had bold, clear buttons:
“Book Now”, “Get a Quote”, or “Check Availability.”

Our sites include these CTA buttons in all the right places—header, banner, next to listings—ready for action.

‍

4. Show Inventory and Pricing Upfront

A lot of sites hid pricing behind forms or phone numbers. But the best homepages showed unit sizes, prices, and availability right away.

Alyta connects your website to live inventory so customers can view and book available spaces on the spot. No back-and-forth required.

‍

5. Build Trust With Social Proof

Customer reviews, community awards, even a simple “Locally owned since 2001” — these little things go a long way.

With Alyta, you can easily display Google Reviews, highlight testimonials, or include a message about your local roots.

‍

6. Keep the Menu Simple

Don’t overdo it. You don’t need ten menu items.
Just: Home, Storage Units, About, Contact, FAQs — that’s enough.

Alyta’s pre-loaded menu keeps your site clean and intuitive, so customers find what they need without getting lost.

‍

7. Make It Fast and Mobile-Friendly

More than half your customers are browsing on their phones. If your homepage doesn’t load quickly or work on mobile, you’re losing bookings.

Every Alyta site is fast, responsive, and built for all devices. SSL certificates and hosting are included—we handle the tech so you can focus on the business.

‍